Burnout: I Wasn’t Myself, And It Wasn’t Just Work (Secret Podcast) Artwork

Next Level eCommerce

Weekly Interviews With Successful eCommerce Entrepreneurs. Be mentored by high level business owners. Learn from the entrepreneurs who have already made it, so you won't have to spend years figuring it out on your own. Listen to the real stories of eCom store owners, who speak honestly about building their businesses. They share the highs and the lows, and what it really took to overcome the obstacles. They talk about what kept them going when they felt like giving up. Learn the mindsets, strategies, and tactics these business owners needed to achieve success. Guests describe building drop shipping stores, Amazon and FBA businesses, building stores on Shopify, Magento, BigCommerce, and WooCommerce. They discuss private labeling with factories in China, manufacturing their own products in the USA. Next Level eCommerce is hosted by Isaac Smith, an eCommerce store owner since 2014. He recently sold his business, and is now seeking out the best and brightest to learn from, and to their wisdom with you. Now hit subscribe and take your business to the Next Level!

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Burnout: I Wasn’t Myself, And It Wasn’t Just Work (Secret Podcast)

May 01, 2026 • Isaac Smith • Season 2 • Episode 4

0:00 | 20:09

I didn’t feel like myself.

That’s the simplest way to describe the last few months, and it caught me off guard.

Because nothing was obviously wrong.
I still loved my business. Things were growing. From the outside, it all looked good.

But underneath that, I felt overwhelmed all the time, like I was trying to keep up with something that wasn’t going to slow down.

At one point, I realized:
it felt like I was trying to dig myself out from under a mountain… and the mountain was growing faster than I could dig.

And it wasn’t just work.

In this episode, I’m talking through what that actually felt like, and why it took me a while to understand what was really going on.

If you’ve ever felt overwhelmed even when things are going well… or like you’re slowly losing your edge without knowing why… you might recognize more of this than you expect.